PlacePop, which allows any company to create and maintain virtual loyalty cards, today announced its free application is now available\u00a0for Android devices.<\/p>\n
The company was founded by former Friendster CEO Kent Linstrom\u00a0and offers businesses a replacement to the traditional loyalty\u00a0cards found in many of our wallets and purses. Consumers can check-in through the application, earn points\u00a0and earn free stuff or special privileges for being a virtual card holder. The more points a user earns the higher their level, starting at bronze, then on to silver, gold and platinum. Businesses can customize their card and loyalty program on the app.<\/p>\n
A whole host of loyalty program applications exist, and each offers consumers the ability to earn points or rewards for checking into a location. Major players like Foursquare and Gowalla are starting to add loyalty rewards to their services as well, giving brands the means to offer specials or promotions to those who check-in to a particular venue.<\/p>\n
Foursquare continues its quest to dominate the check-in space with today\u2019s release of version 2.0 for Android (Mashable first covered the story), giving users the ability to create to-dos and get tips from friends. The company is also working on a possible recommendation engine for its users.<\/p>\n
Silicon Valley-based PlacePop recently launched for the iPhone and also announced an angel round of funding for $1.4 million from Affinity Labs founder Chris Michel, Bebo Founder Michael Birch, James Currier and Stan Chudnovsky, according to TechCrunch.<\/p>\n
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